Caledonia Code has been created as a response to people not knowing of the Scottish Outdoor Access Code and by the lack of respect people have towards nature in any setting. This is a miniature campaign that covers a vary of outputs. I went with a scary and intimidating visual for this to scare people into caring again. Monsters from Scottish folklore used as these reinforces as folklore monsters were used to educate people in the past, now they get to do it again.
Degree Show: Best in Show award; honorable mention
Creative Conscience Awards; Highly Commended in Graphic Design
Tabletop role playing game (TTRPG) to allow younger people to play a game that gets them to learn about using nature and caring for it, no matter where they are. Made with the realisation that oral communication is the best for learning and resolving issues. TTRPG allows for the graphics in its play books and oral communication in its play. The mini figures can be used in game so players can see what they are battling.
Mini figures of the four iconic monsters, boobrie, cu-sith, kelpie and nuckelavee, have been made as incentives for kids to help in clear up events. These mini figures tie in with the other pieces of this campaign such as the app for becoming AR versions, an incentive for kids to get involved in clean up events and all visuals are based off of them.
The app allows users to access the code on the go, something that the Scottish Outdoor Access Code hasn’t done. The app also has a vary of features for the user to use. One being an AR feature, allowing them to scan a mini figure and have it to digitally use.
Wire frame plan for app
For the marketing a guerrilla marking scheme was picked as the current issue Scottish Outdoor Access Code faces is spending on promotion. Stickers were made of the monsters, along with a tag line for each. These were placed all across the city, with details connecting to an Instagram.
